Idea Generation
Systematically generate creative ideas using proven techniques that unlock novel connections and possibilities.
The Creative Paradox
Creativity isn't magic—it's a skill that improves with practice. The key insight: quantity leads to quality. Generate many ideas, then select the best.
Preparation Phase
1. Define the Problem Clearly
- "How might we..." format
- Specific enough to act on
- Open enough for creativity
2. Gather Inputs
- Research the domain
- Look at adjacent fields
- Collect diverse perspectives
3. Create the Right Conditions
- Relaxed but alert state
- No judgment zone
- Time pressure can help (but not too much)
Generation Techniques
Brainstorming Rules
- Quantity over quality
- No criticism during generation
- Wild ideas welcome
- Build on others' ideas
Mind Mapping
- Central concept in middle
- Branch out associations
- Branch from branches
- Don't filter—follow connections
SCAMPER
Apply these prompts to existing ideas:
- Substitute: What can be swapped?
- Combine: What can be merged?
- Adapt: What else is this like?
- Modify: What can be changed?
- Put to other uses: New applications?
- Eliminate: What can be removed?
- Reverse/Rearrange: Flip it?
Random Input
- Select a random word, image, or object
- List its characteristics
- Force connections to your problem
Selection Phase
- Let ideas sit (overnight if possible)
- Group similar ideas
- Score on criteria (novelty, feasibility, impact)
- Select top 3-5 for development
Overcoming Blocks
- Change environment
- Set a timer (urgency helps)
- Ask "What if we had unlimited resources?"
- Ask "What would [admired person] do?"
- Take a break and let subconscious work